Three years. One national brand. A lot of real work. Below is a cross-section of what I’ve built, produced, and run - from live TikTok shopping sessions and campus ambassador programs to activations at Fashion Week and international brand events. This is what I do.
Social Media & Content
Content is where brand strategy becomes something people actually feel. I’ve created, planned, and executed content across TikTok and Instagram for Beachwaver - managing the calendar, building out campaigns, writing copy, and monitoring what works.
TikTok Live & Social Commerce
Live commerce is one of the fastest-growing channels in beauty and fashion - and I’ve been doing it. At Beachwaver, I planned and hosted TikTok Live shopping sessions: preparing demos, engaging the audience in real time, handling Q&A, and driving conversion from scroll to sale. It’s one of the hardest things to fake on a resume. I’ve done it.
Brand Activations & Events
I’ve been in the room - and on the ground - at some of the most recognized events in fashion and beauty. From coordinating logistics and managing influencer attendance to running on-site execution, I’ve produced brand moments that actually land.
New York Fashion Week | NY, New York | 2023 | My role: Event lead for hair team backstage.
Surf’s Up on Soho Pop Up Shop | NY, New York | 2025 | My role: Curate, co-design, staff, and plan the first NYC pop up shop for the brand.
Beachwaver x Tarte Festival Trip | Palm Springs, California | 2024 | My role: Serve as the Beachwaver event lead for the influencer trip.
Cosmoprof Worldwide | Bologna, Italy | 2025 | My role: Collaborate and coordinate logistics, staffing, set up, and presentations for the brand’s first step into their EU expansion.
Jill Zarin’s Hamptons Luxury Luncheon | Sag Harbor, New York | 2023 | My role: Serve as the Beachwaver event lead and brand ambassador.
Influencer Holiday Dinner | Brooklyn, New York | 2024 | My role: Created a pink winter wonderland tablescape for our invited influencers to kick off the holiday season and celebrate our upcoming holiday offerings.